CityFlitz…$1 a day car rental program in Toronto
CityFlitz, Toronto’s newest auto-sharing company, showcased its $1 a day rental program in Toronto at Yonge-Dundas Square yesterday.
Its premise is simple: Drive around the city at least 30 kilometers a day in a car plastered with advertising, which heavily subsidizes the cost of the rental. They have rental cars at parking lots around the city nearby subway stations.
Cool: Wi-Fi high speed internet. This is really handy for iPhone users and anyone with a laptop who gets lost and needs to quickly look up Google Maps. Or if you’re a bored blogger stuck in gridlocked traffic.
Drawback: You are driving around in a mobile billboard (if you don’t mind). Also, each CityFlitz car in the fleet has a built-in GPS tracking system, this enables advertisers to have real-time information about the use of the car. Aside from the 30 km minimum use per day, CityFlitz members are allowed unlimited mileage within the city after that. And CityFlitzers are responsible for topping up the gas upon completion of the rental.